The new Apple iPhone- 5 times better than your average banana…
“When will the iPhone 5 be available in Ireland?” is the question that all Apple fans in Ireland are asking.
The iPhone is due to be available in United Kingdom in 21st September and should be available in Ireland a week later. If you’re lucky you should have an iPhone in your hands in Ireland by the end of this month.
Apple are clearly very proud of the new iPhone5 with the following appearing on their homepage at the moment:
“Do I need Saorview?” is actually the question that many people are asking after they go out and waste money on a new Saorview compatible TV. This communications campaign about the digital switch has been one of the worst I have ever seen. It is totally unclear and is very confusing for many people.
The answer to the question “Do I need Saorview?” is actually “no” for most people.
For those who don’t understand what’s going on….and don’t worry, you’re not on your own thanks to this dismal awareness campaign; Ireland will soon be changing from analogue to digital so that we can get better quality TV.
If you already pay for a subscription TV service such as Sky or UPC, you will not need to spend money on a new TV or Saorview box (although many people have already been misled into doing this…). This is a point that many of the TV ads seem to glance over and it appears that this lack of clarity is going to drive TV sales through the roof in Ireland this Autumn.
The point of a communications/awareness campaign like this is to ensure that the public are well informed and understand what is necessary. RTE has really let the public down on this one and is going to result in a lot of hardworking people spending money on TVs that they don’t actually need.
Harvey Norman are using the microsite www.digitalswitch.ie to ‘inform’ people on why they need a new TV or Saorview box. I’m going to be petty and point out the typo in one of their ads below. Hope they fond it soon….
This was passed on to me by one of the visitors to digitalmarketingnerd.com – it’s a great story of how a small pizzeria in Dubai managed to compete with big industry players who have massive marketing budgets.
The marketing agency involved (TBWA\RAAD) put the solution down to ‘local insight’. There are over 200 nationalities and countless language barriers in Dubai, meaning that ordering a pizza by telephone can become quite the challenge. TBWA\RAAD saw this problem as an opportunity for Red Tomato Pizza by developing a brand new product innovation through the ‘VIP Fridge Magnet’. However, this is no ordinary fridge magnet; it doubles as an emergency pizza button. It is the first ever one-touch pizza delivery system and has reinvented the pizza delivery process across the world.
This is not just a great product innovation; it also shows that we often have to go back to the simplest and most important marketing principle- identify a need of the target market and find a way of satisfying it.
I came across this new invention today on Springwise. It’s an eco-friendly shopping bag that doubles as a safety helmet. This is just one of a number of new safety inventions that have emerged in Japan following the disasters in 2011. The fact that this safety item doubles as a shopping bag, increases the likelihood of people having them with them, should another disaster occur.
Storia, the company behind the product are apparently looking to get some brands involved to make them more attractive to consumers.