I came across this new invention today on Springwise. It’s an eco-friendly shopping bag that doubles as a safety helmet. This is just one of a number of new safety inventions that have emerged in Japan following the disasters in 2011. The fact that this safety item doubles as a shopping bag, increases the likelihood of people having them with them, should another disaster occur.

Storia, the company behind the product are apparently looking to get some brands involved to make them more attractive to consumers.