More mysterious signs/billboards have popped up in Ireland, the latest of which have been sighted in Clash, County Kerry. The two outdoor signs/ads which can been below were placed at opposite sides of a large pillar near an industrial estate in Tralee. Motorists driving in one direction saw a sign which read “Honk if you love the Kingdom”; and motorists driving in the opposite direction would read a sign which read “Honk if you secretly wear womens lingerie”.
The letters ‘TUD’ appear on the bottom right corner of both signs. Coincidentally, these are the same letters which appeared on other mysterious signs around the country. One such sign received a great amount of media coverage a few months back- “Golf is a passport for a dirty weekend away with the lads……wake up girls…..a naive wife”.
A website has been set up for TUD here- http://tudartyfax.wordpress.com/ but contains little information about the initiative apart from this line- “I do solemnly swear to fulfill my new years resolution, to cause divilment, general mayhem, be the thorn in the side and foam pie in the face of all those deserving”. As well as that, a Facebook page was set up in January 2012 for TUD- https://www.facebook.com/pages/TUD/303146629716692 and includes a collection of albums which contain photographs of a large number of creative TUD billboards and signs.
Christian DeFeo contacted us on Twitter with additional information on TUD showing that these signs have also been appearing across the UK, including ones showing images from security cameras in Heathrow airport. The same images were used in Ireland, near Dublin airport claiming to be images from the security cameras in Dublin airport.
According to Christian, the letters ‘TUD’ stand for ‘The Ugly Duckling’. Click here for Christian’s account of the TUD campaign.
If you have any more information on these billboards or anything else to do with the TUD initiative, feel free to contact us on Twitter: @MarketingNerdie