Mysterious signs in Clash,County Kerry

Posted on April 29, 2012 by Digital Marketing Nerd

More mysterious signs/billboards have popped up in Ireland, the latest of which have been sighted in Clash, County Kerry. The two outdoor signs/ads which can been below were placed at opposite sides of a large pillar near an industrial estate in Tralee. Motorists driving in one direction saw a sign which read “Honk if you love the Kingdom”; and motorists driving in the opposite direction would read a sign which read “Honk if you secretly wear womens lingerie”.

The letters ‘TUD’ appear on the bottom right corner of both signs. Coincidentally, these are the same letters which appeared on other mysterious signs around the country. One such sign received a great amount of media coverage a few months back- “Golf is a passport for a dirty weekend away with the lads……wake up girls…..a naive wife”.

A website has been set up for TUD here- http://tudartyfax.wordpress.com/ but contains little information about the initiative apart from this line- “I do solemnly swear to fulfill my new years resolution, to cause divilment, general mayhem, be the thorn in the side and foam pie in the face of all those deserving”. As well as that, a Facebook page was set up in January 2012 for TUD- https://www.facebook.com/pages/TUD/303146629716692 and includes a collection of albums which contain photographs of a large number of creative TUD billboards and signs.

Christian DeFeo contacted us on Twitter with additional information on TUD showing that these signs have also been appearing across the UK, including ones showing images from security cameras in Heathrow airport. The same images were used in Ireland, near Dublin airport claiming to be images from the security cameras in Dublin airport.

According to Christian, the letters ‘TUD’ stand for ‘The Ugly Duckling’. Click here for Christian’s account of the TUD campaign.

If you have any more information on these billboards or anything else to do with the TUD initiative, feel free to contact us on Twitter: @MarketingNerdie

Will mobile fuel the future of grocery shopping?

Posted on January 6, 2012 by Digital Marketing Nerd

Tesco have launched an innovative new service for consumers in South Korea, involving QR codes and billboards.

Tesco introduce an innovative new service in South Korea using QR codes and billboards

As the above image shows, the billboards contain images of shelves and grocery goods that look identical to supermarket aisles. Each product has it’s own QR code which can be scanned by consumers. Once the consumer decides to purchase the product using their mobile phone, the selected goods will be delivered to their house later that day.

The billboards are mainly located in train stations, where consumers usually waste a great deal of time waiting for their train to arrive. However, thanks to Tesco’s new service, they can carry out their shopping much more efficiently by removing the necessity of them having to visit the physical store.

Here is a cool video of the service in action.

Warner Bros. take viral marketing to a new level

Posted on September 10, 2011 by Digital Marketing Nerd

Warner Bros. took viral marketing to an all new level by growing their own bacteria within billboards to promote ‘Contagion’, a movie starring Matt Damon which centres around a deadly disease. The two signs were installed in a store front in Toronto and contained bacteria which resulted in the name of the movie forming from the bacteria and fungi.

This was a fantastic and extremely clever marketing stunt by Warner Bros. which attracted a great deal of attention from the public and the media.