Tesco have launched an innovative new service for consumers in South Korea, involving QR codes and billboards.
As the above image shows, the billboards contain images of shelves and grocery goods that look identical to supermarket aisles. Each product has it’s own QR code which can be scanned by consumers. Once the consumer decides to purchase the product using their mobile phone, the selected goods will be delivered to their house later that day.
The billboards are mainly located in train stations, where consumers usually waste a great deal of time waiting for their train to arrive. However, thanks to Tesco’s new service, they can carry out their shopping much more efficiently by removing the necessity of them having to visit the physical store.